August 6, 2024 - Marketing Analytics

Improve Your Market Segmentation; Proven Mix Modelling Theory

Market segmentation and mix modelling are two pivotal approaches in the realm of marketing that, when combined, offer a comprehensive strategy for reaching diverse consumer groups effectively. Market segmentation involves dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type […]