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Tag Archives : market segmentation

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August 6, 2024 - Marketing Analytics

Improve Your Market Segmentation; Proven Mix Modelling Theory

Market segmentation and mix modelling are two pivotal approaches in the realm of marketing that, when combined, offer a comprehensive strategy for reaching diverse consumer groups effectively. Market segmentation involves dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type […]

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