Explore both the 4Ps and the 4Cs What is Marketing? Marketing is a crucial aspect of any business. 4Ps and 4Cs strategies involve the activities and strategies that a company undertakes to promote, sell, and distribute its products or services to its target audience in digital marketing. Marketing aims to create awareness, generate interest, and […]
Read MoreUnderstanding Marketing Mix Modeling with 4P, 4C, 4E Theory Marketing mix modeling is an indispensable tool for businesses to comprehend and refine their strategies. Furthermore, it entails analyzing diverse elements of the marketing mix to pinpoint the optimal combination for achieving business goals. The 4P model expanded into the 4C and 4E models, enhancing modern […]
Read MoreWhat is Marketing? Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, communication, and delivery of value. It involves understanding the target market, conducting market research, and developing strategies to promote and sell products or services. Its encompasses a wide range of activities, including advertising, public relations, sales, […]
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