June 13, 2024 - Digital Marketing

Mastering Cost Per Mille: Maximizing Effective CPM Strategies

Introduction to Cost Per Mille (CPM) Cost Per Mille (CPM), often referred to as Cost Per Thousand, is a fundamental metric in the realm of digital advertising. The term ‘Mille’ is derived from Latin, meaning ‘thousand,’ and CPM essentially measures the cost an advertiser pays for one thousand impressions of an ad. An impression, in […]