June 15, 2024 - Marketing Strategies

Trusted Segmentation Strategies: A Blissful Marketing Impact

Introduction to Segmentation in Marketing Segmentation in marketing strategies refers to the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics. These characteristics can include demographic, geographic, psychographic, and behavioral traits. The primary goal of segmentation is to identify distinct groups within a market […]